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Ask: 40.00L for 10% At Valuation: 4.00Cr

Deal: 20.00L for 20% and 20.00L Debt At Valuation: 1.00Cr

Investment By:


Idea: Sustainable artisinal brand for stationaries and lifestyle products

Founders: Aishwarya Jhawar, Minakshi Jhawar

Pitch No. 172
Season 2, Episode: 17
Titled: Innovation, Hardwork And Diligence

About Ekatra

We are Minakshi & Aishwarya Jhawar,a mother daughter duo, looking for mediums to express ourselves. We work with form & functions of basic materials and embed them in our day to day lives.So, here we are looking to tell & capture stories through our handcrafted stationery & accessories.​I am Aishwarya Jhawar , a major in Urban Planning & Product Designing from Srishti Institute of Art Design & Technology,Bangalore, I set on my journey in my College and that journey is called Ekatra.We're probably a lot alike, you & I. At some point in her homemaking, Minakshi started to wonder why was she doing all these things she really didn't want to, and couldn't come up with an answer. We both started to wonder about alternatives and took a teetering step towards freedom. We, organically, started with this work and saw that freedom could start with self-employment and everything else could be figured out along the way. We knew so many such women who were in search of the same, slowly we are trying to bring all such like-minded females together.In all this chaos, we were able to build a team of 32 head strong homemakers. This is a small effort in helping them become more confident and independent.We are firm believers of sustainability and creativity, all our products are crafted with utmost attention to the details along with insuring zero waste. Everything that we do here is guided by our manifesto - celebrate little things.