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Spice Story



Ask: 70.00L for 2% At Valuation: 35.00Cr

Deal: 70.00L for 5% At Valuation: 14.00Cr

Investment By:


Idea: Desi Sauces

Founders: Vibhor Rastogi, Soumyadeep Mukherjee, Gayatri Gogate

Pitch No. 178
Season 2, Episode: 19
Titled: Building Brands For India

About Spice Story

You will all agree, stories are fun only when there is some dramatic tension or climax. It keeps us at the edge of our seats and we can’t wait to find out what comes next. Let me tell you, it is the exactly the same with good food. It engages all your senses. Starting with Visual and olfactory and when the flavors burst in the mouth, you can’t wait to eat the next bite. Our story was very simple. We love two things more than anything else in the world. We love food. And we love to read. We read the book ‘Stay Hungry, Stay Foolish’. And we were motivated. But literally speaking, it’s easier to stay foolish than stay hungry (what do you expect with food lovers!) Over a vada-pav and cutting, we decided to give up our jobs and set on a path to make Food. Make Food Interesting. And hence, Chutneys. Those little pockets of taste that are a must on the side of our plates. Can you remember the last time you ate a Samosa without a chutney or a Dahi Bhalla without Saunth or a Idli without Coconut Chutney or a Paratha without a Pudine ki Chutney? Spice Story. The widest range ever presented by any brand of spicy, zesty, fun-filled Chutneys & Sauces that bring every meal and snack time alive with fresh, exciting taste and flavour. Chutneys made from recipes culled from traditional kitchens across the country, all with brand new twists that always keep you guessing how they do it – and leave you wanting more. Every-time. As people who love food, we want to ensure that we bring to offerings that will make your food fun and make you happy. We hope that you will support us in our endeavour, by trying us and sending us feedback. Tell us your stories, so we can add them to our memoirs. And for the finale, Spice Story - what better a name for a food brand than one that makes your taste buds tingle – and all your senses come alive.