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KolkataWest Bengal

Ask: 75.00L for 4% At Valuation: 18.75Cr

Deal: 75.00L for 15% At Valuation: 5.00Cr

Investment By:


Idea: Ayurvedic Products

Founders: Aishwarya Biswas

Pitch No. 34
Season 1, Episode: 12
Titled: Ek Idea Aur Uske Do Sides

About Auli

Indulgent. Luxurious. Organic – AULI isn’t just about the products that pamper and prime you to look and feel your best, AULI is a lifestyle and wellness statement. Offering an exuberant range of fabulously lush organic and natural products that are perfect for both gifting and self-indulgence, AULI has an offering for every budget, for every need or greed and promises to leave you utterly spoilt for choice! Auli Lifestyle has been conceptualised and created by the effervescent Aishwarya Biswas. Her passion for wellness essentials, pamper packages and in fact every single product is an echo of not just her heart and soul but also of her expertise and experience. A well-known face today, in the beauty and fashion products industry, Aishwarya wears a humble feather on her cap as the winner of Lakme Sananda Tilottama in 2001. She then went on to complete her graduation from NYU, with no less than a double major. She capped off her academic achievements with a post-grad MBA from one of the most premier globally-ranked business schools alongside a short stint at the London School of Economics. Aishwarya is also a Trained Image Consultant from the iconic Fashion Institute of Technology, New York and has left a significant global footprint. Having lived in 5 countries and having worked at senior management levels for over a decade for top corporate houses; she brings her formidable corporate and world experience to her unique line of branded, natural and handmade products. Infused with her unadulterated sense of ‘joie-de-vivre’, Auli Lifestyle products are a lush and tempting testament of her passion and knowledge – a wide range of skin products and healthy living methods that will keep you shining; feeling like a million bucks and diving back in for more! Affordable, unique, Indian and lush; defined by just 4 letters – AULI.