The Co-Founder & Managing Partner of ISAK Fragrances - Vidushi Vijayvergiya’s voyage as a perfumer & serial entrepreneur to understand the new world as well as extensive interest and research in aroma customisation started from Switzerland, France and India. It led her to realise the real potential India-made perfumery possesses worldwide. Revolutionising the industry and shifting the power in the hands of the end user, Vidushi has revealed a line of exquisite blends, perfumes and a carefully curated bespoke perfumery kit. “ Having grown up around fragrances I have always been drawn to them and as I ventured towards exploring it more, I came to realise that Indian perfumery has its own unique charm. There are a lot of people who appreciate it but know little about the art. Thus, through ISAK my intention is to talk more about our roots, heritage and the charm in Indian perfumery and introduce it to the rest of the world to be mesmerised with ” - Vidushi Vijayvergiya.
